Sunday, April 18, 2010

Valley’s of Neptune By Jimi Hendrix- Media Meditation #3

INTRODUCTION:

This past March, the production team of Jimi Hendrix released an album of previously unreleased recordings. After many years of mixing old recording sessions, Hendrix’s production team believes they have created an album that, although Jimi never considered the recordings finished, captures the essence of Jimi Hendrix through these brand new tracks. Some of the songs are remake’s, such as “Red House “or “Stone Free,” but even the remade tracks have original licks, drums, rhythm, bass, and even some vocals. And that’s not to mention the awesomeness of new tracks like the featured “Valleys of Neptune,” which Jimi nails. With this release came the digitally re-mastered versions of several other Jimi Albums including, “Axis: Bold as Love” and “Are You Experienced?” These remakes are a fantastic display of dedication to Jimi’s music, and though he died young we are able to keep his music alive and interesting through Jimi’s short, but extreme, dedication to music, and, of course, few technology innovations.



TRUINE BRAIN:

Music Affects the Limbic brain- Jimi combines his melodic ability with the most origional guitaring of it’s kinds. By creating completely unique sounds Jimi’s has the profound ability to serve as one of the most powerfully intoxicating emotional manipulators, Only $11.99 at your local CD store

MEDIA CONVERGENCE:

The studio’s ability to compile Jimi’s old recordings and re-introduce them to our ears with much better sound quality, shows how the development that the music industry as undergone since the years of Jimi’s studio sessions. Their ability to bring to life 40 year old recordings, and compile them into coherent tracks is astounding.



EIGHT SHIFTS:

Technological Shift - These newly released albums are truly the best possible example of a Technological shift. Without the shift from analog to digital the quality of sound and the opportunity to re-invent these classic tracks, the extraordinary listening experience that this collection holds would be non-existent.

Economic Shift - This also may fall under the category of economic shift. I note this because the profits from these mixes are certainly not going into the hand of Jimi Hendrix. It would be interesting to examine where the profits are in fact going, but it can be assumed that cooperation is of primary benefit.

SEVEN BASIC PRICIPLES:

Production Techniques- The use of Digital Re-mastering made the release of these enhanced CDs possible.

Emotional Transfer/ Individual Meaning- Every person has his or her own individual interpretation of music, usually those interpretation transfer some kind of emotion to the listener.

PERSUASION TOOLS:

Nostalgia- Better quality tracks that came out 40 years ago, these wouldn’t sell a single copy without the concept of nostalgia.

Timing: By releasing these albums now the anticipation for something new from the Jimi Hendrix legacy was at its peak.

THESIS: These digital re-masters give us the ability to experience Jimi in a whole new way, even 40 years after his death. Thanks to technology must be paid for these treasures.

Jimi Hendrix Promo - Valleys Of Neptun from Sony Music Germany | Catalog & C on Vimeo.

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